The report Energy Efficiency in the Pulp and Paper Industry. Technical Guidelines on Energy Efficiency in Major Energy-Consuming Sectors is published within the framework of the “Sino-German Demonstration Project on Energy Efficiency in Industry.” The demonstration project, as part of the Sino-German Energy Partnership between the German Federal Ministry for Economic Affairs and Energy (BMWi) and the National Development and Reform Commission (NDRC), jointly implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and the National Energy Conservation Center (NECC), aims at carbon emissions reduction in China’s major energy-consuming sectors by providing energy efficiency measures and best practices, and strengthening private sector cooperation. This report is the first in series of publications to provide an overview and analysis of energy efficiency measures for key sectors including airports, and the manufacturing industries for pulp and paper, cement, ceramics, and glass fibers, drawing from German and international experiences and best practices.